In Western countries, we believe that a tan gives you that nice healthy looking glow, in fact, Jergens has a self tanning lotion called natural glow, but here in Asia, they believe in healthy White.
They don't like dark skin, because traditionally that is associated with laborers that have to work in the fields. So if you are affluent, you can afford to stay indoors and have healthy white skin. My friend that lives here said that they put whitening products in almost every skin product, when you go to the spa you have to specifically request NO whitening products because they just assume that you want that here.
I think it's unhealthy to bee too far on either side of the spectrum, too much UV light can cause skin cancer, and using chemicals constantly to keep your skin white can't be healthy either.
More to come soon!
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